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Web Design
2022
NJAC
For NJAC’s latest product launch, I worked closely with their team to photograph their newest menu additions. The goal was to create visually compelling images that showcase the richness and appeal of their offerings, helping them engage their audience and elevate their brand presence.
- CLIENT Not Just Any Cafe
- YEAR 2023
- CATEGORY PHOTOGRAPHY
- LOCATION KUWAIT
RESEARCH
Coffee shops are a growing trend in the Middle Eastern region, and so it was important to use the right backdrops and props to highlight NJAC's product range. With the help of Pinterest and taking inspiration from previous shoots, it became clear what our overall goal was.
DEVELOPMENT
My role extended beyond just capturing the perfect shot—I worked on color grading to enhance the vibrant hues of the beverages, ensuring they popped and looked as refreshing as they tasted. To add a rustic touch and highlight the natural elements of the ingredients, I carefully selected props that complemented the drinks, creating a warm and inviting atmosphere that aligns with NJAC’s brand aesthetic.
CONCEPT
The concept behind the NJAC photoshoot was to emphasize the authenticity and richness of their new drink offerings, bringing out their natural beauty. I aimed to capture the drinks in a way that felt inviting and warm, allowing the vibrant colors of the drinks to shine through, while the color grading enhanced the overall mood, giving each image a fresh, dynamic look. It was all about making the product stand out, while staying true to NJAC's brand values of quality, comfort, and connection.
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